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')Hummer Shows Signs of Losing Its Swagger
Source: New York Times
[May 20, 2004]
SYNOPSIS: General Motor's Hummer H2 gets half the fuel economy of a 1915 Ford Model T. a d v e r t i s e r
g o o g l e
DETROIT, May 16 — Like other Hummer dealers, Jim Lynch is spending millions of dollars to erect a giant glass and steel Quonset hut in Chesterfield, Mo., to replace his dealership near St. Louis. General Motors is insisting that its Hummer dealers plant these fortresses in chic suburbs across America, each announced by a 35-foot-tall "H" out front.
But most dealers are undertaking the ambitious construction project just as Hummer, the loudest and proudest of the giant American sport utility vehicles, has shown signs of losing its swagger.
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Made me think of the hummer dealership in the Oilcrash movie.