Zuckerberg rebrands himself, no longer an arsehole
Yes, he is abandoning WOKE and putting META on a new "We The People" footing. He is doing this because he loves you and wants you to love him like you love Elon musk.
Inside Mark Zuckerberg’s Sprint to Remake Meta for the Trump Era$this->bbcode_second_pass_quote('', 'L')ast month, Mr. Zuckerberg, the chief executive of Meta, tapped a handful of top policy and communications executives and others to discuss the company’s approach to online speech. He had decided to make sweeping changes after visiting President-elect Donald J. Trump at Mar-a-Lago over Thanksgiving. Now he needed his employees to turn those changes into policy.
By New Year’s Day, Mr. Zuckerberg was ready to go public with the changes, according to four current and former Meta employees and advisers with knowledge of the events, who were not authorized to speak publicly about the confidential discussions.
The entire process was highly unusual. Meta typically alters policies that govern its apps — which include Facebook, Instagram, WhatsApp and Threads — by inviting employees, civic leaders and others to weigh in. Any shifts generally take months. But Mr. Zuckerberg turned this latest effort into a closely held six-week sprint, blindsiding even employees on his policy and integrity teams.
On Tuesday, most of Meta’s 72,000 employees learned of Mr. Zuckerberg’s plans along with the rest of the world. The Silicon Valley giant said it was overhauling speech on its apps by loosening restrictions on how people can talk about contentious social issues such as immigration, gender and sexuality. It killed its fact-checking program that had been aimed at curbing misinformation and said it would instead rely on users to police falsehoods. And it said it would insert more political content into people’s feeds after previously de-emphasizing that very material.
In the days since, the moves — which have sweeping implications for what people will see online — have drawn applause from Mr. Trump and conservatives, derision from fact-checking groups and misinformation researchers and concerns from L.G.B.T.Q. advocacy groups that fear the changes will lead to more people getting harassed online and offline.
On Friday, Meta’s makeover continued when the company told employees it would end its work on diversity, equity and inclusion. It eliminated its chief diversity officer role, ended its diversity hiring goals that called for the employment of a certain number of women and minorities, and said it would no longer prioritize minority-owned businesses when hiring vendors.
Mr. Zuckerberg, 40, has regularly spoken to friends and colleagues, including Marc Andreessen, the venture capitalist and Meta board member, about concerns that progressives are policing speech, the people said. He has also felt railroaded by what he views as the Biden administration’s anti-tech posturing, and stung by what he sees as progressives in the media and in Silicon Valley — including in Meta’s work force — pushing him to take a heavy hand in policing discourse, they said.
Meta declined to comment.