by marko » Sat 06 Aug 2005, 23:26:24
$this->bbcode_second_pass_quote('smiley', 'S')o why choose a different message and different cars for the US and Europe?
Because the US auto firms are huge failures at planning. They react very slowly to changes in trend and tend to put all of their eggs into one basket. In the early 70s, it was those huge gas guzzlers. When oil prices went up, US auto makers lost market share massively to Japanese firms who were making the economical cars that suddenly made sense. It took several years for US auto makers to retool and start seriously selling compact cars.
In recent years, they have put most of their resources into making SUVs. Retooling now will be expensive and they are already hurting financially. Their compact models in the US cannot compete with Japanese imports because they have invested very little in making their compacts marketable.
Their European models would not be competitive in the US because of a) import duties and b) the shipping cost. Japanese firms are making compacts more cheaply right here in the US.
Meanwhile, Toyota cannot keep up with the US demand for its hybrid Prius. Apparently the US automakers will be coming out with hybrids soon, but you can count on the quality to be much lower (and the price not much lower) than the Japanese models.
Finally, I will offer a stereotype that is probably not quite fair. American auto execs are mostly big guys from the Midwest who are into really big cars, always have been, and they are just not very interested in little cars, which they see as something less than masculine.