by KrellEnergySource » Mon 13 Feb 2006, 22:06:17
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Consumerism is basically a result of using advertisement to create "fake" demand and purposefilly designing things to have a limited life span so people will have to by replacements often.
I'd say consumerism is a result of our social and economic systems that require people to produce a good or service in exchange for the means to acquire food, clothing, and shelter necessary for every freakin' day of their adult lives. Oh yeah, add dentistry and medical care under those first three.
OK...so everybody's basics are met. Does society then support:
1. Allowing people to survive and thrive with shorter working hours, since the basic needs don't take all that long. People are freed up for social activities, recreational activities or pursuit of knowledge.
or
2. Making everyone "pull their own weight" by competing to land any 'good' job. A good job is one that pays the bills. But oh so many of those jobs involved in the production and/or marketing of items and services of, to say the least, marginal value.
I think it's number 2. Tell me you or someone you know hasn't been told "just be thankful you have a job" or "there are a lot of people that will do the same work for less". When some company successfully makes something, 20 other companies get involved trying to copy it and get their piece of the pie. Then people in those other 20 companies get to continue eating, thankful that they have a job.
Consumerism is an outgrowth of the need to be employed or produce. All those useless goods would sit on the shelves and people wouldn't have incomes if there wasn't a demand created through advertising, current fads, etc... to keep the whole scheme going.
I don't know the answer. But I can tell you that the company that I work for likes to sell things to people and convince them they need them. We're more in the realm of business-to-business. But it's the same concept. The shareholders expect you to sell your products and make a profit.
What's the sustainable alternative? I keep hoping mankind finds one.