by lorenzo » Fri 22 Jul 2005, 10:51:59
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')The manufacturers are simply catering to what the public wants.
I think you're right. But that's what this little campaign is about: a way to try to influence what people want. (I'm hopelessly naive here, I know

)
I'm sure very few people even know that bio+diesel+hybrid is a realistic and super combination. (It's not a big step from gasoline hybrid, to diesel hybrid, but you can always help to pump in the message!)
Did you know that the ZAP car was taken out of production, but that an internet campaign by enthusiasts saved it? During their guerrilla campaign, more and more people learned about the ZAP's existence for the first time, and now it has become a huge success! The market researchers who were hired by the manufacturer were completely baffled! A handful of internauts not only saved the car, but spread the word so effectively that they achieved what no advertisement campaign can ever achieve! (Because they used the personal and passionate persuasion so typical of enthusiasts.)
I just throw this little petition out on the internets, you never know what happens to it.
So support me in this! Sign the petition and spread the word.
