Back in the day offset lithography required a number of specialized craftsmen with a high degree of manual skill to get from concept to printed piece. The PostScript printer connected to a Mac did away with most of those jobs starting in '85. A typical disruptive technology, DTP quickly displaced all those old prepress specialties with a Mac and one mouse-boy. Of course this caused a rapid drop in employment in commercial printing and of course newspaper, periodicals etc. The drop in newspaper employment shows the decline of those jobs began way before the peak of ad revenue just before the 2001 recession and the onslaught of web-based marketing:

I did well as one of the early adopters. I could do stuff with a mouse-click the old designers could only dream of doing and I could do it much faster and cheaper by far. I had the advantage of a pre-DTP printing apprenticeship so I understood the process and had a lower learning curve. Eventually the perception that everyone needed a website began to cut into printing and print budgets. Now DTP designers like me are always at the top of the rankings - of endangered careers that is, LOL.
As the data miners suck up ever greater amounts of personal information and learn to predict exactly what we want and when we want it, traditional mass advertising will go away. I've seen the phrase "I know half my ad dollars are wasted, I just don't know which half" credited to several different people but we are now getting closer all the time to narrowcasting ad messages. Ad revenues have supported the design industry for a hundred years or two but we are about at the end of using creatives to sell products scattershot hoping to attract a buyer.
So having said all that, I think I can hardly be called a Luddite when I ask the question that Pew asked in a recent "canvassing"
$this->bbcode_second_pass_quote('', 'W')ill networked, automated, artificial intelligence (AI) applications and robotic devices have displaced more jobs than they have created by 2025?








