by lorenzo » Thu 11 May 2006, 11:34:17
John Denver wrote:
$this->bbcode_second_pass_quote('', 'N')ow, once you're in this de-media-fied state, tell me how much of an event the Iraq war is. Odds are, you won't perceive it at all. This is because it never had any real effects on you in the first place, except as media hype.
I suspect John Denver is a keen reader of Baudrillard's work, and more particularly of his famous and brilliant little book
The Gulf War Did Not Take Place, showing how, indeed, the Gulf War (and the Iraq War) was a total non-event, in the literal sense of the word.
It did not take place as it was wrapped entirely in "hyperreality", in a media-bubble, it was hype only. We watched it on TV, while eating chips and drinking a coke, having a laugh. But it never affected us, it never was "real" and it never will be. The Gulf War and the Iraq War are a pure simulacrum, a representation of a representation, where Hollywood and Reality TV fuse, but which remains cut off from the Real.
Baudrillard's sharp analysis of how our contemporary technocratic, media-saturated world works, about what an "event" really is, and about how we are permanently cut off from reality, is very interesting to understand Peak Oil.
Peak Oil is something entirely created out of nothing, on websites, blogs, forums, by anyone who wants to participate... It is not "happening", it will never "happen", it is merely something that exists in a virtual space.
It is a non-event on which everyone can project his own fears, his fantasies, his desires (about die-offs, crisis, war, etc...). Precisely because it's such an empty signifier, a mere simulacrum, Peak Oil is never going to "happen".
In "reality", we will go beyond oil without anyone of us noticing it, because the reality that will make this transition "happen" is too boring; you can't build a website about it, you can't write a best-seller about it; the Real is the countless silent anonymous people who are producing, inventing, developing and implementing all the little "real" steps out there, from energy conservation efforts over designing efficient lamps to better ICEngines, to producing cellulosic ethanol, to creating better sensor systems, etc... --- this is the Real, but it is too boring. The media can't do anything with a guy who developed a new carbon-foam lead acid battery pack.
That's why there will never be a real Peak Oil "event". Peak Oil is pure virtuality, a fantasy world. It sells well now, but it will never be Real.