WWJD?

Jeff Rubin, that is. When oil is no longer cheap and plentiful, our systems that are fueled by this inexpensive energy source will no longer be viable.

What would Jeff Do? Jeff Rubin, that is. Last week, I went to hear this former CIBC World Markets chief economist talk about his predictions for the future. Unless you’re the agrarian type or one nostalgic for days gone by, you might not like what he has to say.

In his new book, Why Your World Is About to Get a Whole Lot Smaller, he claims we’re headed for a significant shift in our standard of living and a major downscaling of our indulgent, energy-intensive lifestyles.

For those of you who know the scoop on peak oil, he hits all of the familiar chords. Bottom line: when oil is no longer cheap and plentiful, our systems that are fueled by this inexpensive energy source will no longer be viable.

It’s not that there will no longer be oil in the ground or in the tar sands or elsewhere, it’s just that it will be too costly to acquire.

Raise the Hammer