Toyota launches Lexus hybrid

TOKYO (Reuters) – Toyota Motor Corp launched its first dedicated hybrid model under the premium Lexus brand on Tuesday, saying it had received orders worth six months of targeted sales in Japan.

The launch of the HS250h sedan marks the latest push by the world’s biggest automaker to drive fuel-sipping hybrids into the mainstream as governments around the world tighten emissions and fuel economy regulations while offering consumers incentives to purchase less-polluting cars.

Toyota expects to sell an average 500 units a month in Japan of the HS250h, which does not have the unique design characteristics of instantly recognizable Prius hybrid, but like the Prius is only available as a gasoline-electric model.

“Thanks to the green-car tax and a hybrid boom fanned by the Prius in Japan, we’ve already gotten 3,000 orders,” Senior Managing Director Toshio Furutani said at the launch.

Reuters