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Page added on August 17, 2006

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Social revolution that may well save our planet

…This week, we heard that sales of 4×4s had fallen in Britain for the first time. Sure, petrol has become a lot more expensive and politicians are threatening to whack punitive taxes on the Chelsea tractors. But also, what used to be thought of as enviable motors have now become embarrassing. As Ken Hurst, of The Manufacturer magazine, who monitors the figures, puts it:
Younger people are even more environmentally conscious than their elders. They will bring up their children with precepts that, to an older generation, are still novel. As consumers, they will demand higher standards from the businesses that serve them. I bet, for instance, that excessive packaging will have disappeared from supermarket shelves within a decade or so. And food miles will have shrunk dramatically.

Times of London



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