Smaller Cars Enjoy New Chic

Dealers Notice SUV Demand Dropping Off

John Mathews of Universal Toyota in San Antonio has witnessed the day that auto industry executives in Detroit said would never come.

“We are seeing people who are driving $40,000 Suburbans trading them in on $15,000 Corollas,” said Mathews, who manages a dealership in a state where big trucks and sport-utility vehicles rule the roads. “The last 30 days have been unlike anything I’ve ever seen in the automotive industry.”
Even in hurricane-addled Alabama, people pouring in from Louisiana and Mississippi are popping into Treadwell Honda looking for replacements for destroyed cars. Harold Wesley, a salesman, in the midst of fielding calls last week, said he can’t keep Civics on the lot — new or used. “As soon as the new ones get here, they are sold.” Wesley said the manufacturer is allocating dealers a few at a time to be fair. Treadwell’s last shipment of 12 sold in three days, he said.

Nationally, Toyota Motor Corp. officials say the Corolla, one of the Japanese company’s smallest and most fuel-efficient passenger cars, had 8.7 days’ supply of inventory at the end of last week. In the industry, inventory of 50 to 60 days’ supply is seen as adequate. Honda Motor Co. officials are struggling to keep up with demand for the Civic, of which there is nine days’ supply. “Inventories are as low or lower than they’ve ever been for the Civic,” said Sage Marie, a Honda spokesman. “They’re basically being bought right off the truck.”

Washington Post