Play peak oil before you live it

Collaborative intelligence wiz Jane McGonigal designs alternate reality games to solve the world’s biggest problems. Enviros love her — but so does the military.

On April 30, 2007, an oil crisis shook the world. Supply chains were interrupted, and in the ensuing weeks the price of gas pushed higher and higher, peaking around $7 per gallon. The American economy sputtered to a halt as shortages spread — Detroit’s car factories cited lack of demand and shut down for the duration, trucking fleets scrambled for fuel to move their cargo, supermarkets jacked up their prices, and commuters bitched and moaned and grudgingly changed their lifestyles. Looting broke out, along with the occasional riot.


A month later, good news began to emerge. When gas hit $7 per gallon, America didn’t disintegrate into chaos with warring clans jealously guarding their oil tanks. No further Middle Eastern countries were invaded, although there was a surreptitious scuffle in the oil fields of Alberta, Canada. The U.S. government hastily invested in public transit and alternative energy, and the grumbling populace began making lifestyle changes. People carpooled and bought bikes. They moved out of the exurbs. They planted gardens in their backyards, and religiously visited their local farmers markets.

The oil shock and remarkable recovery were actually part of an elaborate online game, “World Without Oil,” another experiment in the budding genre of alternate reality games. In ARGs, thousands of players hunker down at their computers and delve into games that are impossible for any one person to play on his or her own. There’s no software to buy and players don’t have a clear set of rules or an objective. Instead, gamers happen across something strange on the Internet, “fall down the rabbit hole” into a fantasy world, and figure out together what to do next.

Salon