Organic or local?

ST. PAUL, MN

…The researchers found that consumers’ willingness to pay for organic produce was about the same as they would pay for local produce. But the frequency of purchases was different for organic and local produce. Participants were asked “When you buy fruits and vegetables, how often do you buy locally grown (or organically grown) fresh produce when it is available?”. For locally grown produce, 14% of participants chose “always”, 40% chose “most times”, 38% chose “sometimes”, and 8% chose “seldom” or “never”. For organic produce, 6% chose “always”, 15% chose “most times”, 39% chose “sometimes”, and 40% chose “seldom” or “never”.

EurekAlert