One-Third of US Auto Buyers Likely to Consider Hybrid, Diesel- or Ethanol-fueled

A recent Wall Street Journal Online/Harris Interactive Personal Finance Poll found that one-third (33%) of US adults who plan to purchase or lease a new vehicle say they are most likely to seriously consider an alternative-fueled vehicle for their next purchase.

Most (92%) of those adults say they are willing to pay more for such a vehicle than a traditional, gasoline-powered version of the same vehicle. Top reasons for considering an alternative-fueled vehicle include concerns for the environment and the cost of fuel.

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