Nuclear Powers Up

The Case: Improved nuclear-power technologies are at hand–but the public is still wary. Entergy Nuclear decided that before proposing a new plant, it should band together with other utilities, lobby for subsidies, and make the link between nuclear power and the “hydrogen economy.”

But the job of actually building plants requires much more than better technology; it requires partnerships, public relations, and lobbying to overcome the ghosts of the recent past.