Miles to Go

Why automakers don’t sell a car that gets 50mpg.

So gas just hit another miserable milestone. Unleaded regular is averaging a record $3.30 a gallon and seems likely to blast past $4 by Memorial Day. Wouldn’t it be great if you could drive a car that gets 50 miles per gallon? Well, you can. Just hop on a plane and fly to Europe, where all new cars average 43mpg, or Japan, where the average hits 50mpg. Here in the United States, we’re stuck at 25mpg in our considerably larger and more powerful cars, trucks and SUVs. So why can’t we do better? Here’s the dirty little secret: we can. “If you want better fuel economy, it’s just a question of when auto companies want to do it and when consumers decide they want to buy it,” says Don Hillebrand, a former Chrysler engineer who is now director of transportation research for Argonne National Labs. “Auto companies can deliver it within a year.”

A 50mpg car would certainly put a tiger in the tank of the moribund U.S. auto industry. But don’t get your checkbook out quite yet. The reality is that you won’t see a car on a showroom floor in America with 50mpg on the window sticker for at least three years and maybe longer. Sure, all auto companies are focusing on jacking up fuel economy, especially since Congress just mandated that all new autos sold by 2020 must average 35mpg. The new mileage mantra also is motivated by the fact that car sales are weak, partially because of panic at the pump. But putting out a 50mpg car any time soon is daunting even to the maker of America’s mileage champ, the 48mpg Toyota Prius. “We’re close enough to spit at that now,” says Bill Reinert, Toyota’s national manager of advanced technologies. “It’s not an incredible stretch, but it’s an incredible stretch to do it on a mass-market basis.”

Newsweek