How to Kick the Oil Habit

If anyone harbored any doubts that hybrid cars are hot, last week the 2005 Tokyo Motor Show put them to rest. Carmakers practically ran over one another promoting their versions in attempts to catch up with Honda and Toyota, the technology’s pioneers.

The frenzy to churn out hybrids and their technological cousins is so fierce that archrivals GM, DaimlerChrysler and BMW have teamed up to build a research and technical center in the Detroit suburbs. And Ford is so desperate to fill 200 open jobs in its hybrid program that it’s competing with Toyota to hire engineers from the software and aerospace industries. The stakes are high: Ford and GM announced third-quarter losses of nearly $2 billion combined last week, thanks in part to plunging sales of SUVs.

Time