Honda to price hybrid Insight under $20,000

Car will go on sale in U.S. March 24; will compete with Toyota Prius

TORRANCE, Calif. – Honda said its new Insight hybrid will be priced under $20,000 when it goes on sale in the U.S. later this month, as the No. 2 Japanese automaker takes aim at eco-friendly bargain shoppers.

Honda has said it planned to make the Insight an economical hybrid. The car is expected to compete head-on for hybrid shoppers with Toyota