Page added on June 18, 2006
For decades, British supermarkets have fought to provide the cheapest baked beans, knickers and fish fingers. But this year’s battle on the high street is for the “green pound”, and environmentalists have declared one store the winner: Marks and Sparks.
Campaigners for Greenpeace and Friends of the Earth say the once-staid high-street chain is now Britain’s most ethical and environmentally conscious retailer. Marks & Spencer has outstripped larger competitors by selling “fair trade” cotton T-shirts, coffee and fruit, putting organic cotton baby clothes on its shelves, phasing out GM animal feed, and selling the most ocean-friendly fresh fish.
The country’s three biggest retailers, Tesco, Sainsbury’s and Asda, are spending millions to win back control of a market for organic, fair trade and wildlife-friendly produce that is worth
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