‘Gold rush’ for biofuel plants beginning upstate

Quest for clean energy gains momentum

NEW YORK – If every day is a learning experience, then Jason Masters knows how to pay attention to the lessons that matter most.

The native of Livonia, Livingston County, was a greenhouse gas scientist working in the Middle East in the 1990s when he had several chances to speak to Arab sheiks

But the sheiks didn’t want to talk about the commodity that had made them rich and powerful. Instead, they were most interested in alternatives to petroleum.

That was enough to get Masters thinking like an entrepreneur. Largely because of the sheiks’ interest, the 36-year-old has joined a “gold rush” of entrepreneurs in greater Rochester and across the nation seeking opportunity from the field of alternative energy.

Rochester Democrat and Chronicle