GM’s Hummer H1 reaches end of the road

DETROIT (Reuters) – General Motors Corp. said on Friday it will stop building the gas-guzzling Hummer H1 truck, a military-style status symbol with poor sales, and focus its resources instead on better-selling vehicles.

The last H1s, which get about 10 miles per gallon, will roll out in June, the automaker said. The H1 is the foundation for GM’s Hummer brand.

“We are discounting it because it’s a low volume niche vehicle and we will dedicate our resources now to produce smaller-sized and higher-volume vehicles for Hummer,” said Dayna Hart, GM spokeswoman for the Hummer brand.

GM sold 374 H1s in 2005, down 16 percent from 2004.

Reuters