GM Hopes $1.99-a-Gallon Gas Offer Moves Its Fuel

Here’s a way to boost fuel economy: Buy one of General Motors Corp.’s gas guzzlers and fuel will cost only $1.99 a gallon for the next year.

On Wednesday the automaker unveiled the promotion for California residents in hopes of moving some of the vehicles off dealers’ lots. Four of the 11 eligible models are passenger cars; the rest are big trucks.

With California’s gasoline prices the highest of any state except Hawaii, GM is betting the promotion will catch on.

LA Times