GM Dealers Report `Resurgence’ in Pickup, SUV Demand

(Bloomberg) — General Motors Corp.’s U.S. dealers are reporting that a decline in pickup-truck sales may be “bottoming out” and that some demand is returning for large sport-utility vehicles, Vice Chairman Bob Lutz said.

Dealers are seeing “some resurgence in demand for full-size SUVs and pickups,” Lutz told reporters today in Joliet, Illinois, for a test drive of some of the Detroit-based automaker’s 2009 models. He didn’t provide figures.


A revival of consumer interest in the large trucks might help GM stem its 18 percent slide in U.S. sales this year through July. The biggest U.S. automaker is trying to rebuild sales this month with the return of prices usually available to only employees and cash discounts on most 2008 and some 2009 models.

Bloomberg