Gazprom seeks PR makeover

Gazprom is in talks with public relations companies over a multi-million dollar campaign aimed at improving the image of the Russian state-controlled gas monopoly in Europe and the US, after it was badly dented by “gas wars” with former Soviet republics.

The three-year contract would be aimed at reinforcing the group’s image as a commercial entity, distancing it from its links with the Kremlin. The Russian state controls just over 50 per cent of the group, and it is chaired by Dmitry Medvedev, Russia’s first deputy prime minister, while Alexei Miller, chief executive, is a close associate of President Vladimir Putin.
Financial Times