Ford scores marketing coup with thrifty Fusion hybrid

DETROIT


It’s a huge marketing gain for Ford as it attempts to green up its image and improve fuel efficiency across the board. The Fusion hybrid will cost about $27,000 vs. roughly $24,000 for the conventional Fusion model.

“Our overall strategy is to ensure that with every new vehicle we introduce, we’re either the best or among the best in fuel economy,” says Derrick Kuzak, vice president of global product development for Ford. “Clearly fuel economy