Page added on January 24, 2006
America’s second biggest car manufacturer has revealed plans to invest millions of dollars in a recycled car it hopes will drive it into the 21st century.
Faced with tough foreign competition and a diminishing share of the market, Ford Motor Company has drawn up a secret plan called the Piquette Project involving both recyclable and bio-degradable materials, some based on soy beans.
“The old way of doing things doesn’t work,” said Bill Ford Jnr, great-grandson of the man who invented the Model T – the first assembly-line vehicle. “Is this risky? Of course it is. But going the way we were going is the highest risk of all.”
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