Depletion Has Changed The PR Script

It’s time for the Federal Government to change its energy message. Future public relations (PR) copy must emphasize the inevitability of the far-reaching transformation that confronts us. We do not need self-serving political posturing or a contemptuous ignorance of legislative responsibility. We do need you to provide us with a candid and honest assessment of America’s energy challenges.

Many consumers chose to ignore the reality of depletion. We want our prosperity to go on forever. We like our energy intensive lifestyle. If the price or availability of fuel threatens to disrupt the fabric of our existence, we will look for someone to blame. And that will lead to confusion. Apprehension. Suspicion. Hostility.

..The oil and natural gas industry faces an era of deep and growing public hostility, fueled by misunderstanding and confusion. The industry will be demonized for its apparent profitability during periods of shortage and its destructive environmental impact during periods of surplus. Although demonization is nothing new, human suffering during shortages will be magnified by the media looking for a cheap way to fabricate a story, and by pandering charlatans seeking political power. Shortages, rising prices, and misconceptions will acerbate the acrimony against industry participants.

The oil and natural gas industries must launch a credible response. We are facing an impending crisis of incredible dimensions. The public needs to know the truth. Consumers need to be prepared for a new energy age.

Energy Bulletin