Cost is key for energy efficiency – study

More than a third of Europeans rate the cost implications of becoming more energy efficient higher than their environmental concerns, according to the new research on energy consumption attitudes from LogicaCMG. While a massive 80% of respondents claimed that they were worried about climate change, 36% admitted that the expense was a key factor against doing more to prevent energy overuse. In addition to this, the investigation found that if energy prices rise, less than half of those surveyed (44%) would continue to use energy at the current rate.

Consumer awareness over the amount of energy used by everyday appliances such as televisions was proved to be low, with 52% saying that they had ‘little concept’ of costs and usage levels. With this in mind, the idea of an awareness-raising campaign, or a technological aid to demonstrate the energy being used, was well-received.

Green Consumer Guide