Consumerism is 'eating the future'

We’re a gloomy lot, with many of us insisting that there’s nothing we can do personally about global warming, or that the human race is over-running the planet like a plague. But according to leading ecologists speaking this week in Albuquerque at the annual meeting of the Ecological Society of America, few of us realise that the main cause of the current environmental crisis is human nature.

More specifically, all we’re doing is what all other creatures have ever done to survive, expanding into whatever territory is available and using up whatever resources are available, just like a bacterial culture growing in a Petri dish till all the nutrients are used up. What happens then, of course, is that the bugs then die in a sea of their own waste.

… But there’s another, more recent factor that’s making things even worse, and it’s an invention of human culture rather than an evolved trait. According to Rees, the change took place after the second world war in the US, when factories previously producing weapons lay idle, and soldiers were returning with no jobs to go to.

American economists and the government of the day decided to revive economic activity by creating a culture in which people were encouraged to accumulate and show off material wealth, to the point where it defined their status in society and their self-image.

Rees quotes economist Victor Lebow as saying in 1955: “Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction and our ego satisfaction in consumption. We need things consumed, burned up, worn out, replaced and discarded at an ever-increasing rate”.

New Scientist