Can One Person Transform the World’s Largest Corporation?

RenewableEnergyAccess carried a story about Larry Burns, head of R&D for GM.

According to Burns, GM is the first major auto company to truly come to grips with the fact that hydrogen and fuel cells are the right combination to solve not only vexing problems with our status quo transportation systems, but they also provide a unique opportunity to expand the market for automobiles in the developing world. “Only 12 percent of the people in the world own vehicles,” pointed out Burns. “An attractive way to accelerate growth in the developing countries is to build cars that are affordable, safe, compelling and sustainable from an energy and environmental standpoint. GM believes that fuel cell vehicles are key to revitalizing the auto industry while delivering higher value to our customers – and higher margins to GM.”

So there you have it – an opportunity to sell more vehicles.