BP Reportedly Demands Advance Notice of Press Mentions

Global energy giant BP PLC (BP) reportedly is now demanding that media running its ads notify the company in advance when news stories are slated to mention BP or its industry.

Citing a memo obtained from BP’s ad-buying agency, WPP Group PLC’s (WPPGY) MindShare, trade magazine Advertising Age reported Tuesday that BP has “adopted a zero-tolerance policy towards negative editorial coverage” which will require news organizations to notify BP ahead of “any news text or visuals they plan to publish that directly mention the company, a competitor or the oil-and-energy industry.”
DowJones Newswires via iWon