Page added on August 8, 2008
Traffic jams are not, by and large, caused by flaws in road design but by flaws in human nature. While this is bad news for drivers — there’s not much to be done about human nature — it is good news for readers of Tom Vanderbilt’s new book. “Traffic” is not a dry examination of highway engineering; it’s a surprising, enlightening look at the psychology of human beings behind the steering wheels.
An alternate title for the book might be “Idiots.”
Vanderbilt, who writes regularly about design and technology, cites a finding that 12.7 percent of the traffic slowdown after a crash has nothing to do with wreckage blocking lanes; it’s caused by gawkers. Rubberneckers attend to the spectacle so avidly that they themselves then get into accidents, slamming into the car in front of them when it brakes to get a better look or dig out a cellphone
to take a picture. (This happens often enough for traffic types to have coined a word for it: “digi-necking.”) Exasperated highway professionals have actually tried erecting anti-rubbernecking screens around the scenes of accidents, but the vehicle toting the screen typically gets caught in the traffic jam it’s meant to prevent.
Moreover, Vanderbilt adds, “there is the interest in the screen itself.” Drivers will slow down to look at anything: “Something as simple as a couch dumped in a roadside ditch can send minor shudders of curiosity through the traffic flow.” “Traffic” is jammed with these delicious you’ve-got-to-be-kidding moments.
Even without home furnishings to distract us, we rarely seem to get anywhere fast at any time of day. One reason, Vanderbilt reports, is that people are driving to do things they once did at home or down the block. “It is not just that American households have more cars,” he writes, “it is that they are finding new places to take them.” They’re going someplace to eat. They’re driving to Whole Foods because they don’t like the produce at their neighborhood supermarket. They’re going out to get coffee. (So much of Starbucks’s revenue now comes from drive-through lanes that the company will put stores across the street from each other, sparing drivers “the agony of having to make a left turn during rush hour.”)
And they’re parking. Or trying to. In a study of one 15-block area near U.C.L.A., cars were logging, on an average day, 3,600 miles in pursuit of a place to park. It’s not only the number of parkers on the roads that slows things down. It’s the way they drive, crawling along, sitting and waiting and engaging in other irritating examples of what one expert calls “parking foreplay.” The answer? Sorry: more expensive street parking to encourage the circling hordes to use pay lots.
Traffic does not yield to simple, appealing solutions. Adding lanes or roads is a short-lived fix. Widen one highway, and drivers from another will defect. Soon that road is worse than it was before. The most effective, least popular solution — aside from the currently effective, unpopular solution of $5-a-gallon gasoline — is congestion pricing: charging extra to use roads during rush hours. For unknown reasons, Americans will accept a surcharge for peak-travel-time hotel rooms and airfares but not for roads.
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