Bob Hertzberg: Who needs the sun?

Selling solar power in rain-drenched Wales might seem an uphill struggle. But for Bob Hertzberg, the fast-talking co-founder of venture capital outfit Renewable Capital, that’s the whole point. He is bankrolling a company in Cardiff making solar cells that do not need direct sunlight to generate electricity.

G24i expects to start taking orders next year and will target the consumer market for such things as MP3 players. In the US, 8 per cent of electricity consumption is from these kinds of gadgets, as Hertzberg points out: “When you are going to change the world, it has to be personal.”

independent