Biofuels ad banned by ASA after George Monbiot complaint

A complaint to the advertising watchdog by Guardian columnist and environmental campaigner George Monbiot has caused a national press ad claiming biofuels offer a sustainable alternative to oil to be banned.

The national press campaign, by the Renewable Fuels Association (RFA), was headed “Opec rakes in billions, but blames biofuels

Copy in the ad formed an open letter to the president of Opec, the oil producers’ cartel, from the “world’s biofuels industries”. The open letter offered a defence against accusations that the presence of biofuels in the market has caused a 40% rise in oil prices.

“We are proud of our efforts to provide a lower priced, renewable fuel to the world today,” stated the letter. It ended with the line “Biofuels