Are you a Friend of the Sea? SMS check seafood before you buy it!

Fish stocks around the globe are dwindling. More than 1.000 fish species are included in the IUCN Redlist of endangered species. Among these, North Atlantic cod and salmon, swordfish, most species of sharks and rays, sturgeon and Bluefin tuna. 30% of the stocks are either depleted or overexploited and at least 20% are data deficient.

FRIEND OF THE SEA, a project for certification and promotion of sustainable seafood, allows now almost anybody around the world to obtain real-time seafood environmental status information, before purchase.

Whether you are at a restaurant, reading the Menu, or in a supermarket or local fish market, you will be able, in a handful of seconds to receive detailed information about seafood species environmental status. The registered service applies standard mobile phone SMS charges with not extra charge (US: 90430; UK: 07781489880; Rest of the World: 0044.7781489880; other new EU numbers will be activated by the end of March).

You will simply have to write in the species