An iPhone gets Zipcar drivers on their way

SAN FRANCISCO

“The iPhone is a pipeline for almost one-third of our members,” says Luke Schneider, Zipcar’s chief technology officer. “This is something they have been asking for.”

While there are many iPhone apps for autos, most are focused on directions, traffic, roadside assistance and games. Zipcar’s app is the first to control the operation of a car, which is why David Cole, chairman of the Ann Arbor, Mich.- based Center for Auto Research, calls it a “breakthrough.”

USA Today