A Gas-Sipping Van

Last week, Bright Automotive, a startup based in Anderson, IN, unveiled a plug-in hybrid utility van designed to travel 50 miles on half a gallon of gasoline. The company plans to start producing the Idea vehicle in large volume by the end of 2012, and it hopes to sell 50,000 a year starting in 2013.

The Idea is the partial realization of its Hypercar concept, a hybrid vehicle that would use as little as one-fifth the amount of fuel that today’s vehicles use. It does so by combining a hybrid of gas and electric propulsion (and eventually fuel cells instead of the gas engine) with lightweight composite materials, an aerodynamic design, and more efficient electronic accessories.
Bright thinks that its new business model, which involves selling vehicles to commercial and government fleets rather than to the public, could help make things different this time. Fleet customers look at the total cost of ownership, Waters says, not just the up-front cost, which is higher for plug-in hybrids, since they incorporated both a gas engine and an electric motor and also require a costly battery pack. He says that over the life of the vehicle, fuel savings will make up for the higher initial cost. Several potential customers have already signed letters of intent to purchase the vehicle once it’s in mass production, says Lyle Shuey, Bright’s vice president of marketing and sales. The van was designed in cooperation with a number of potential customers, including Duke Energy–an investor in Bright–and Cox Communications.

Technology Review