by bobcousins » Mon 03 Oct 2005, 11:54:47
It is quite easy to understand, if you consider that we are the product of several million years of evolution. While recent adaptations have given us the impression of being sophisticated and clever, you know - the wheel, income tax, rice pudding, the digital watch - we are at heart (or brain) still the same dumb old animals.
Our instinct is to acquire things while we can. Because if you don't, someone else will. That is the very essence of natural selection. Our instinct is also to acquire status, because it makes us more attractive as potential mates. Carving up the resource pie is the only game in town. Of course, we are such dumb animals we do not even realise we do this.
I think it is very difficult to quit the habit, and realise that not only is consumption not desirable, but it is bad. You are trying to tell people that their millions of years of evolution has given them the wrong genes, when a lot of them still believe that God created us and don't even accept this whole evolution nonsense.
Clearly it is not rational to buy a fuel-inefficient car of unnecessary size. But people are not rational - period. They buy things because they associate it with success - their boss, celebrities, pop stars etc. They are not buying the car, they are buying status.
So to address the issue, you have to find some way to tell people that their instinct is wrong, and that conservation is cool. You have to deprogram several million years of hard wiring in the brain. That is a tough sell. The USA has perfected consumption to a fine art - the very definition of the American way is to consume more. I would say start somewhere else, but more or less the whole world has caught the comsumption bug.
To answer the question, probably never. Living in a dream world is their normal state, they do not actually have a higher level of conciousness to wake up to. They are like robots, following their genetic programming. "Sheeple" is such a perfect description.
It's all downhill from here