How low can Ford go? Low enough to cynically and deliberately design their primary advertising approach and product line around the denial of reality.
In a stunning display of callous corporate disregard for the future while thinking only of the next quarter's financial report, Ford is encouraging us to forget the ever-worsening gasoline situation, pretend it's 1965, and make tire smoke instead:
"Ford is full on press with some new commercials for the Ford Mustang GT and V6. The newest one being 'Bold Moves' featuring a father and son having some fun with a GT in an empty parking lot. Airing in prime time spots, these commercials are sure to get the blood pumping for the young and old! Give it a watch."
"Wanna go again?"
Think
bold! Put your foot in it! "Now
that's what I'm talkin' about!"
Mileage, shmileage! Forget reducing consumption! Forget conservation! It isn't about powering down, it's all about
"possibilities"! "American Idol" winner Taylor Hicks speaks for all of us!
Go Taylor! "Bold wins!"
"Possibilities"
"I get what I want
I go where I please
I do it my way
'Cause that's what I say
And that works for me
Possibilities!
That's what I need
Movin' to the sound
Feet above the ground
Shoutin' to the world
Are you ready for me?
Way above the crowd
Livin' out loud
Lovin' what I see
Possibilities!
Listen, you doomer wienies, Ford's got a bunch of very large, very heavy, very-big-engined vehicles to unload, and they can't have us 'Murikan sheeple thinking about gasoline prices and the possibility of rationing being just around the corner. Forget that! This is America! We're all about doing it "my way", right?
Think
bold!
Bold Moves
"Our research confirmed for us what we knew in our hearts. Ford’s strength and identity are defined by three words: bold … American … and innovative...Ford is best in this market when our cars and trucks embody the American spirit...Bold Moves marketing plans are in development for all-new Ford products launching this year, including the 2007 Ford Shelby GT500, the 2007 Ford Fusion with all-wheel drive, the 2007 Ford Expedition and Expedition EL and the 2007 Ford Edge.
You want tire smoke? We'll give you tire smoke! We're Ford!
"Featuring a 475-horsepower supercharged 5.4-liter 32-valve V-8 with a 6-speed manual transmission, race-tuned suspension and four-piston Brembo brakes, the new GT500 packs a heavy dose of pure American muscle to back up its aggressive looks. Its unique front-end design, bulging hood with heat extractors, rear spoiler, and unmistakable Le Mans racing stripes tells the world this is not your typical Mustang."
Expedition EL
"...Customers are migrating toward smaller, more fuel-efficient SUVs from other makers as Ford has lavished development resources on gigantic gas-guzzlers and let its car line languish..the long-wheelbase 2007 Expedition EL looks like a back flip off a cliff...If an SUV falls in the woods and there's nobody around, does anybody buy it?"
To hell with that kind of talk! Go for it, America! We don't minimize, we adrenalize!
Ford Racing advertising campaign educates public about Overactive Adrenaline Disorder
Screw that wussy-assed Toyota "I Want My MPG" bullshit! Ford can't sell their big V-8s to people who think about the future! They want red-blooded, all-American adrenaline rush seekers! You want the visceral thrill of being pressed back in your seat when you put your right foot down? Then Ford is your car company!
Yeeeeeeeee-HAW!