Create a popular role playing game and then sell a Celestial Steed that gallops across the sky leaving a trail of stardust to your subscribers!?
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$this->bbcode_second_pass_quote('', 'B')lizzard has had unprecedented success with virtual item sales on the release of the Celestial Steed – a special in-game mount for World of Warcraft that costs the princely sum of $25, €20 or £17.
According to WOW.com (via GamesIndustry.biz), a seven-hour queue of 140,000 people had formed within three hours of the mount’s release last week.
That already represented revenue of $3.5 million – or more than a million dollars an hour – on sales of what is, essentially, just an art asset for the subscription game. The translucent flying horse leaves trails of stardust behind it as it gallops across the sky.
