The media market is actually far more diverse than the doomsayers would have you believe.
The Top 100 USA Daily NewspapersThe top 10 best selling papers in 2009:
1. Wall Street Journal (Newscorp)
2. USA Today (Gannett)
3. New York Times (NYT Company)
4. LA Times (Tribune)
5. Washington Post (Washington Post Company)
6. NY Daily News (Mort Zuckerman)
7. NY Post (Newscorp)
8. Chicago Tribune (Tribune)
9. Houston Chronicle (Hearst)
10. Philadelphia Inquirer (Philadelphia Media Holdings, LLC)
Out of the top 10, there are 8 different media companies.
The top 10 best selling cars in 2009:
1. Ford F-Series: (Ford)
2. Toyota Camry: (Toyota)
3. Chevrolet Silverado: (GM)
4. Honda Accord: (Honda)
5. Toyota Corolla: (Toyota)
6. Honda Civic: (Honda)
7. Nissan Altima: (Nissan)
8. Dodge Ram: (Chrysler)
9. Ford Fusion: (Ford)
10. Honda CR-V: (Honda)
In the auto industry, the top 10 best selling cars are sold by only 6 companies.
The car industry is far more "monopolized" than the news industry and no one would call the car industry anything other than highly competitive.
The news industry is even more competitive because it's not just newspapers that must battle for eyeballs, there are also radio companies, television companies, filmmakers, mobile phones, and the internet.
The fact that profits are falling and newspapers are disappearing is evidence of the highly competitive nature of the industry. In the soft drink business, we never hear about bankruptcies. The duopoly of Pepsi and Coke provide large and steady profits.