by Mesuge » Wed 16 Dec 2009, 13:12:32
The issue here is that for plugin hybrids to work they must fit into specific needs/markets. Specifically, Prius is very cheap in the U.S. ~ $22k, now the 2011 plugin version is replacing that smallish NiMH battery pack for larger ~5.2kWh Li-ion pack @ higher voltage, the rest of the car remains largely the same, as this next gen 2010 Prius platform has been designed with future plugin compatible components in the first place. So, from Toyota's standpoint they should be able to jack up the price only by 2-3.5 grands for the plugin version (batt. price difference) if they are serious about the project, which is far from certain, but they clearly lost recently that "green" marketing momentum in comparison to those EV startups and other OEMs, so the pricing should be good.
Compare that with other plugins comming to the U.S. market, yes the e-range of this plugin Prius is tiny but the price as well (v. Volt, Fisker, Tesla, ..) And there are perhaps still some states/municipalities in the U.S. where you can apply for some incentive$ when buying Prius. In summary, this is very competetive package for many years to come given the conditions of the U.S. market.
Lets change continents for a minute, Prius has been a hard sell in diesel dominated EU market, and no wonder with that insane pricetag ~ $40k, so not many of them driving around, similarly the plugin version will be too expensive. So, it's quite likely that there will be more first adopters interested in the full BEV segment than hybrids. Another rift in the US-EU auto market pecularities here we come..
DOOMerotron: at all-time high [8.3] out of 10..