by MarkJ » Mon 21 Sep 2009, 08:54:35
Many of the things people spend their money on like broadband, notebooks, cell phones, pre-paid minutes, flat panel televisions, BluRay players, gaming systems, digital cameras, video cameras, electronic gadgets, air conditioners, power tools and numerous accessories weren't available, weren't affordable or didn't have acceptable bang-for-the-buck only 10 years ago. As these things scale in performance and affordability, more people are buyers, plus households make multiple purchases and upgrade more frequently.
We're already seeing many low income households with broadband, multiple notebooks, multiple gaming systems, wireless routers, numerous computer/cellular/gaming accessories, multiple cell phones, multiple flat panel televisions, BluRay players, multiple window unit air conditioners etc and we haven't even started the Christmas shopping season. Many of these electronic gadgets are damaged, stolen, fail or become obsolete in a short period of time, so replacement cycles are frequent as well.
Many of the restaurants, hotels, shopping centers, super-stores, convenience stores, car dealers, discount stores, dollar stores, tanning salons, nail salons, fast food joints, movie theaters and other businesses didn't exist 10 years ago, so there are more outlets where people can spend money as well as more online outlets due to the growth of broadband and computers.
The increase in transit units, routes and frequency is also getting more transportation challenged residents to the suburban malls, restaurants, shopping and entertainment where they can spend their money. Some regions have identical convenience stores on opposite sides of the street to handle the increase in traffic.
Stimulus checks, low/zero/negative tax brackets, $X,000 tax refunds, freebies and subsidies like rent, housing, home improvements, food-stamps, HEAP, Emergency HEAP, medicaid, daycare, transportation etc also help stimulate spending since they put money in the pockets of goods/service providers, or they buffer the incomes of people receiving the benefits.
As people trade down in one area, they tend to increase spending in another.
Many people won't see the official growth in spending since the cash economy has grown substantially.
Go Consumers!