Cognitive dissonance, or negative dissonance, is a coined term to describe such an incredible power that shapes our lives at our own cost. It’s worth mentioning here, in order to better understand the economic crisis; one must examine the perspective it is seen in.
Before dissonance theory became mainstream in the mid-twentieth century, most people assumed that a person would repeat the action, only if given the proper reward. This ignores two key elements of the human species; Most human beings process information irrationally and the need for self-justification. Dissonance Theory explains these flaws and gives a more multi-dimensional view of the human character.
Cognitive dissonance states two things. The first being that a person feels the pangs of dissonance when a new idea is introduced that contradicts a person’s current idea of something. When Galileo first argued this Earth was indeed round, he was called a traitor and tried for heresy. His idea was not consistent with the current belief “the world is flat” Hitherto, his stoning and eventual death.
The second continuality proves the need to justify our actions can interfere with our understanding of the truth. It also can mold our future ideals. Adam is a 25 year old, faced with the prospect of cheating at an exam. If he cheats on the examine, his opinion on cheating becomes “Everyone needs to do what they do to survive.” The interesting thing is if doesn’t cheat, he will become even more puritan, and the immorality of cheating will seem greater to him. This has been documented in many case studies.
That leaves me with many questions? How can I avoid the powers of cognitive dissonance from controlling my mind? There is certainly not any dissonance therapies or ways to cope except the normal, which include; alienation, isolation, translation, and split identities. Perhaps the two ideals, “America is the best! America is peaceful! America is powerful!” and the one reverberated by the media “100,000 civilians dead! Wall Street corruption! Unemployment in double digits!”, are overcooking our dissonance meters?? Just reading the news is one healthy dose of it.









