by JohnDenver » Fri 19 Dec 2008, 21:00:54
Here's another data point in a similar vein...
$this->bbcode_second_pass_quote('', ' ')Japan's new auto sales likely to fall below 5 mln units in 2009
TOKYO, Dec. 18 (Xinhua) -- Japan's new vehicle sales are likely to fall by 4.9 percent year-on-year to 4.86 million units in 2009,sinking below 5 million for the first time in 30 years, the Japan Automobile Manufacturers Association said Thursday.
LinkThe stats at
JAMA show that Japanese vehicle sales peaked in 1990, and have been declining ever since.
It turns out that younger Japanese people are losing interest in cars:
$this->bbcode_second_pass_quote('', ' ')Kimiyuki Suda should be a perfect customer for Japan's carmakers. He's a young (34), successful executive at an Internet-services company in Tokyo and has plenty of disposable income. He used to own Toyota's Hilux Surf, a sport utility vehicle. But now he uses mostly subways and trains. "It's not inconvenient at all," he says. Besides, "having a car is so 20th century."
Suda reflects a worrisome trend in Japan; the automobile is losing its emotional appeal, particularly among the young, who prefer to spend their money on the latest electronic gadgets. While minicars and luxury foreign brands are still popular, everything in between is slipping. Last year sales fell 6.7 percent—7.6 percent if you don't count the minicar market. There have been larger one-year drops in other nations: sales in Germany fell 9 percent in 2007 thanks to a tax hike. But analysts say Japan is unique in that sales have been eroding steadily over time. Since 1990, yearly new-car sales have fallen from 7.8 million to 5.4 million units in 2007.
Alarmed by this state of decay, the Japan Automobile Manufacturers Association launched a comprehensive study of the market in 2006. It found a widening wealth gap, demographic changes—fewer households with children, a growing urban population—and general lack of interest in cars led Japanese to hold their vehicles longer, replace their cars with smaller ones or give up car ownership altogether. "Japan's automobile society stands at a crossroads," says Ryuichi Kitamura, a transport expert and professor at Kyoto University. He says he does not expect the trend to be reversed, as studies show that the younger Japanese consumers are, the less interested they are in having a car.
Doesn't jibe too well with the theory of the demand cornucopians.