I just watched an interesting documentary about the emergence of crap cultures. The prototypical example would be the city of Dubai. An empty shell of kitsch, with ugly empty-headed people ("expats"), selling ugly empty stuff, to ugly empty people, who sell even crappier stuff to crappier people, - all this in a crappy urban environment that is emptier than the concept of emptiness itself.
It's this sad world of "globalised" elites who have nothing to offer to the world (they do make lots of money, though), but who somehow think they are significant.
European architects love to sell crap to these people and these cities. They love to be cynical and design ugliness for these people, just so they can have a laugh (many top architects are very open about their sarcastic outlook on these kitsch cultures).
America used to be the prime example of this culture of nothingness. The fake cities full of fake people that emerged, in empty deserts. Las Vegas is of course the symbol of this modernism. However, this fakeness, kitsch and nothingness - embodied in American cities - was in fact a historic outburst of creativity. It represented a new model of thinking ("thinking light", in contrast with Europe's mode of thinking) and of acting (acting ephemerically).
So, because America was the first culture to tap this realm of emptiness, in a creative way, it has now gotten a certain historical density. Its kitsch has become culture. Its nothingness has hardened and has come to mean something exceptional. It represents a cultural paradigm, like Europe's.
Version 2.0 of this principle of creating crap - say Dubai, with its fake people - is another matter altogether. It has no historic dimension and it will never get one - that is the drama. It is not the old world kitsch (America); it is hyperkitsch instead, kitsch that is here to stay forever. History is too dense to attach itself to the slippery walls of Dubai's fake glass and steel structures.
It is sadness emobodied in concrete and bad architecture, in shopping malls full of nonsense and empty brands, in expats who want to make money.
This historic context - from Europe to America to the uncreative mass-creation of crap in the ugly boom-cities of this world - makes me wonder how we, who are vastly superior to these globalised lowlifes, can retreat from history in style.
How do we, Europeans and Americans, make ourselves so irrelevant to the future, that we set an example for eternity: going down in style, while we leave the inferior globalised elite to dwell in and expand its emptiness?
It is no use feeling threatened by the ugliness and emptiness of these people, even though there are signs that they are trying to penetrate our culture. No need to feel threatened, because our superiority is so out of reach for them, that they can only mimick the shadows of our culture.
So once again, we, Europeans and Americans are becoming irrelevant to this world. We have no means of communicating with the inferior people who are taking over (the globalized elite of expats who sell crap to crappy people), because we are naturally superior. We don't have the means to communicate with them, but we don't want to either.
The question is: how do we retreat in style. What type of disappearing act should we prepare? Do we need to leave a trace of our superiority? Or is not leaving a trace at all the ultimate sign of our superiority?



