by smiley » Tue 23 Nov 2004, 18:05:16
$this->bbcode_second_pass_quote('', 'T')he US seems to be willing to let the dollar drag in the slime which will hurt European and Asian export economies and help whip the US production economy into shape. If the US can start producing and exporting again, there are plenty of dollars out there available to buy the goods produced.
I believe the above is the secret US strategy. There will be a lot of readjustment for Americans, however.
Right now the dollar has shed about 40% of its value and the trade gap is only becoming larger. Exports are not growing but dropping.
No offense but why should one buy American products? With the global trade you can buy any product from any region of the world. Yopu must have a reason to prefer the products of one country above another. In the past one specifically bought US products for the following reasons:
- Quality
- Technical know-how
- Because it was American
The Asian countries have made a quantum leap when it comes to quality and technical skills. Asian products are as good as US products only cheaper. The dollar needs to sink to unimaginable levels to bridge this difference. About half the country needs to be submerged in absolute poverty to be able to produce the goods at the same price as the Asians. The same problem is haunting Europe. We can only hope that wages rise enough in Asia to bridge that difference soon.
That leaves the image of American products. When I was young my nephew bought a Dodge; spot-welded the doors closed and painted the thing red with a southern flag on the top. It looked absolutely ridiculous to see him squeeze his big butt thought the window, but he was the coolest guy in town. America was the country of Disneyworld, Dallas, Vegas, the Space Shuttle the country of infinite possibilities. It was the place to be.
While it probably wasn't entirely a correct picture, that image was an incredible sales pitch which propelled the sales of companies like McDonalds, Levi's, Coca Cola etc. I think you cannot underestimate the importance of that image for the American export industry. Even when the dollar was very strong these people were selling in big numbers.
That image has been seriously dented in the past years if not completely shattered. The Space Shuttle doesn't fly no more, Vegas has become a travesty of itself, the Twin towers have come down, the statue of Liberty has been closed and the Americans are waging yet another war in a country where most believe they shouldn't be. The US is no longer a country which is led by a moviestar but one which appears to be led by the corrupt underbelly of the US industry. There appears not a single day going by that there isn't a protest against the US somewhere in the world.
"Made in the US" no longer is a reason to buy a product and I think that the administration has to be really careful not to make it a reason not to buy a product. Various countries are slapping trade embargoes on the US, but I think what you should be fearful for is a consumer embargo.
Economics are not only about hard cold numbers, but also about sentiment. Right now that sentiment needs some serious mending. I believe that is more important than the realignment of the currencies.