by smiley » Sun 27 Apr 2008, 19:25:23
$this->bbcode_second_pass_quote('smallpoxgirl', 'T')o me one of the most odious forms of profiling is those wretched loyalty cards.
If you think that is bad then I got some worse news for you. Loyalty card info is usually only used by a single company and mainly to monitor their customer base and adapt their inventory, but there is a whole different breed of information predators out there.
When I was a student I worked in telemarketing. It wasn't a job to be proud off, but me and my former girlfriend were going through a rough patch and I needed to pay the bills. It is one of the jobs where you can make decent money in the evenings.
Anyway, when you're working there you sit behind a computer with a head-set and while the system dials a target, you get the targets details on the screen.
It always amazed me how good these files were. With a good file you could get a hit rate of one in fifty even for selling something like 'cheap" loans.
Not only were these files well aimed, but they were also incredibly detailed. You basically have a brief summary of ones life on your screen. Things like the school you went to, jobs you had, your salary, sports, number of kids and ages, type of mortgage, savings, credit card history etc.
A good file will yield a couple of bucks per name, so there is a big market in personal details. There are a few companies which specialise in assembling and ranking such files. They gather information and collect it in a personal profile using statistics and demographics.
But the real interesting part is how they get their information. The data they get from privates, which scan all publicly available sources they can get their hands on. Online CV's, personal pages but also alumni information from schools, sport clubs, newspapers etc. A collegue at the telemarking company admitted he downloaded the student and teacher list of his school illegaly and sold it.
If it is one thing I learned there it is that every scrap of information you leave, or which others leave about you is bound to be collected and processed at some point. That made me very carefull about what I disclose tho who.