by cube » Sun 03 Feb 2008, 01:57:46
$this->bbcode_second_pass_quote('LoneSnark', 'T')hat is right. From what I read most of a credit card companies revenue comes from fees paid by retailers. Everytime you swipe your card the retailler pays between 1% and 5% of credit card purchases to the credit card company for the honor of accepting credit cards. That is why my favorite restaurant stopped accepting credit cards when it fell on hard times.
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So, in this narrow example, both customers earned the card company exactly the same amount of money. One did so by collecting the money from retailers, the other did so by paying it directly as interest. Either way, the card company makes money by keeping balances high, whether they are paid off every month or not is irrelevant.
I was given a different explanation.
There are basically 3 different players in this game:
1) credit card company
2) a bank this issues the card
3) merchants/stores
When you buy something at the store the merchant pays a % fee to the credit card company. The more volume a merchant gives to the credit card company the lower the fees. Suppose it's 2.5% for a particular store. That may sound like small potatos but that's absolutely huge considering many stores operate at only a 25% profit margin. If you're a merchant you just paid 10% of your profits to the credit card company--> ouch! The reason why merchants take credit cards is because statistically speaking, consumers spend more with plastic rather then cash. (not to get off topic but this is 1 of the reasons why mom and pop stores can't survive. B/c they are small, they pay the credit card company through the nose)
So where does the bank that issues the card come in? If you're keeping a balance on your card (paying interest) that's where the bank makes their money. When you pay your credit card bill every month you are actually paying the bank not the credit card. For example my credit card is Mastercard. The bank that issued my card is Bank of America. Mastercard loves me. Bank of America hates me.
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add on:
Another way to look at a credit card:
It is a brilliant invention that makes it very convenient to take a very small loan from a bank, but at a VERY high interest rate.