[Ferretlover]

Most savvy consumers would never do business with an unfamiliar company without first running a quick Internet background check. Ten seconds on Google can ward off months of irritation. Negative reviews and news stories about companies are easy to find, and can persuade a buyer to beware.
But that strategy might not always work. Companies are now hiring search engine optimization firms to fight back against their Google-given reputations. Recently, Consumers Union, publisher of Consumer Reports, was the target of one such "make the negative story disappear" campaign.
DONE! SEO (search engine optimization) is a Manhattan Beach, Calif., company that says it can improve any company's search engine results ranking. But on its "search engine reputation management" page, it promises quite a bit more, saying it can make negative stories and comments go away. …

Is nothing sacred?